Malibu Brand / Packaging
Art Direction and Packaging Design. Developed brand update of classic Malibu brand to include new flavors. It required rethinking brand architecture and new positioning for the brand and as a result re-designing of the logo, typography, color palette and bottle design. It included an extensive visual exploration and two phases of design updates. Working together with Enterprise IG (Brand Union) creatives and Pernod Ricard team.