Cooper-Hewitt Design Museum Shop
Art Direction and Design for a launch of Cooper-Hewitt Design Museum Shop. Worked closely with the Retail Director and Buyer of the shop, Gregory Krum. Developed identity, logo and visual assets for the store. Developed and designed together with the store team, the on-line store, that has proven to be a big success for the client, significantly increasing their revenue. Developed print advertising campaign, and provided creative leadership and supervision for the photoshoots. Developed a line of products (porcelain, glass, silk, custom candle and other items) for the launch of the store, and supervised their production.